Marketing
Marketing That Helps Your Business Get Found and Chosen
Having a great website is important. Getting the right people to find it is just as important.
That's why "Web Design"and "Marketing" have been part of our name since 1995.
From the beginning, WebWise Design & Marketing™ has believed that an effective website and a smart marketing strategy need to work together. Today, with traditional search, AI-powered search, social media, video and online advertising competing for your customers' attention, that connection is more important than ever.
We help small businesses and organizations determine which marketing strategies make sense for their goals, customers and budget. Then, we help put those strategies to work!
Digital Marketing Services
You don't need to market everywhere.
You need to be visible where your customers are looking.
WebWise can help you develop a practical marketing strategy using the combination of search, advertising, social media, video and branding that makes sense for your business.
Search & AI Search Optimization
Being found online is changing.
Traditional Search Engine Optimization (SEO) remains essential, but customers are increasingly using AI-powered search and assistants to research businesses, products and services.
WebWise search optimization services include:
- Search Engine Optimization (SEO)
- Answer Engine Optimization (AEO)
- Generative Engine Optimization (GEO)
- AI Search Optimization
- Local search optimization
- Search-focused website content
- Structured data and schema markup
- Optimization for customer FAQ's and search intent
Our goal is simple: make it easier for potential customers to find your business when they're searching for what you offer.
Call 608-822-3750 or 800-281-9993 or Email contact@webwisedesign.com Today!
Online Advertising
When you want to reach potential customers immediately, paid online advertising can complement your organic search strategy.
WebWise can help plan and manage advertising campaigns using:
- Google Search Ads
- Google Display Ads
- Google Video Ads
- Remarketing
- YouTube Advertising
- Microsoft Advertising
- LinkedIn Advertising
- Social Media Advertising
We help determine where your advertising dollars are most likely to reach your target audience rather than simply advertising everywhere.
Video Marketing
Video gives customers an opportunity to see your products, understand your services and get to know your business before they ever contact you.
WebWise creates video content for use throughout your online marketing, including:
- YouTube videos
- YouTube Shorts
- Product videos
- Social media videos
- Website videos
- Promotional videos
We can also create and customize your business's YouTube Channel and help incorporate video into your overall marketing strategy.
Call 608-822-3750 or 800-281-9993 or Email contact@webwisedesign.com Today!
Social Media Advertising
Your business doesn't need to be on every social media platform.
It needs to be on the right platforms for your customers.
WebWise can help develop a social media strategy and assist with:
- YouTube
- TikTok
- X
- Blogging
- Email newsletters
Services can include strategy development, content creation, advertising, posting and scheduling.
Whether you want to manage social media yourself or would rather have us help manage it for you, we'll develop an approach appropriate for your business and available resources.
Branding & Marketing Materials
Good marketing starts with a consistent identity.
WebWise can help establish and strengthen your business's visual brand through:
- Branding strategy
- Logo design
- Custom advertising materials
- Digital graphics
- Video and video shorts
- Coordinated website and marketing graphics
Your website, advertising, social media and other marketing should look and feel like they all come from the same business.
Call 608-822-3750 or 800-281-9993 or Email contact@webwisedesign.com Today!
You Don't Have to Do Everything
There are more ways to market a business today than ever before.
That doesn't mean you should use all of them.
For most small businesses, the better approach is to identify the marketing opportunities most likely to reach your customers and concentrate your time and budget there.
That's where experience matters.
WebWise will take the time to learn about your business, your customers, your competition, your goals and your budget before recommending a marketing strategy.
Marketing Experience Since 1995
WebWise Design & Marketing™ has been helping businesses succeed online since 1995.
We've worked through more than 30 years of changes in websites, search engines, online advertising, social media, mobile devices, video and now AI-powered search.
The tools continue to change.
The objective doesn't: connect your business with the people who need the products and services you provide.
We continually evaluate new technologies and marketing opportunities while relying on the fundamentals that have always mattered—understanding your audience, communicating your value clearly and investing your marketing dollars where they can do the most good.
In today’s economy, budgets rarely allow doing all the marketing most of us would like to do. Contact the experts at WebWise Design & Marketing™ to discuss your goals and budget. WebWise will help you create a marketing plan best suited for your business while optimally leveraging your budget.