Earlier this week, I had a discussion with one of our clients about using their domain email accounts when sending or replying to email. (Domain email is simply an email account using a name of your choice @your domain, e.g., firstname.lastname@example.org or email@example.com.)
Although this client uses their domain mail on their web site, many of their employees use personal accounts when communicating with clients and prospects. I, unabashedly, encouraged him to persuade his people to see the error of their ways.
Obviously, they are not the only perpetrators of this costly practice. On sites of all types, small and large, you’ll see contact email such as firstname.lastname@example.org, email@example.com or something similar. Those same addresses get used routinely in emails to clients, prospects, and co-workers. And, routinely, the sender looks unprofessional.
I could rant on with all the reasons not to use personal email accounts for business, but I’ll just offer you:
Three important reasons to use your domain email.
- Branding, branding, branding – every time a client or prospect
receives an email from someone in your company, they will see your domain name (Hopefully it is your company name, abbreviation of your company name, or a product or service of yours.) in the “From:” line.
- Get your email delivered and opened. Spam is ubiquitous, and your prospects and clients may hesitate to open an email from a firstname.lastname@example.org, email@example.com, firstname.lastname@example.org or email@example.com address. Deliverablity can be critical when you are sending a proposal or answering a specific request. Users can easily, and will, white-list email from firstname.lastname@example.org.
- Look as professional as you are. You would be surprised at the number of people who spend thousands of dollars on web sites and nicely-done email campaigns, yet diminish their value by including an inappropriate email address.
Oh, did I mention branding, branding, branding?