Yes, that’s right. Everyone is looking to quantify their advertising expenses, both traditional and Web traffic. A quick, inexpensive way is to get a toll-free number (800, 888, 877 or 866) that you do not use anywhere else, and use that number on your Web site.
When you get your phone bill, you’ll see all the calls to that number. You’ll know that they were all generated by visits to your web site. Like any statistic, it is just another number, but if you use those figures along with other site analytics you’ll get a better idea of how your Web site is performing.
Oh, if you really believe most prospects will call if you don’t offer a toll-free number, you probably don’t have enough traffic to worry about.
An exclusive toll-free number for your site, it’s a win-win.