We have talked about Google Maps Local Business before. The feature I want to encourage many of you to use is not new. In fact, it has been around since 2007, but definitely is under-used. I am talking about offering online coupons in your Google Maps Local Business listing. I expect the “under-used” aspect is likely to change as now you can have mobile coupons. Yes, that’s what I said, “mobile coupons.” Google says, “This new form of coupon allows your customers to search for savings via phone. A customer can pull up the coupon on his or her smartphone device and present the device at checkout to redeem. It’s easy for everyone!”
With the proliferation of smartphones (I love my Droid Eris.), more of your customers and prospective customers are viewing your websites from a mobile device. Take advantage of it.
If you use coupons in print advertising, you certainly know their effectiveness. Google’s “mobile coupons” have all the same advantages with much less hassle. And, it’s not as likely that you’ll forget your phone as you do the paper coupons as you hurry out the door.
Simple to use, and another way to get customers in the door!