1. The Google Search you remember from 2 years ago doesn’t exist!
Most likely, what you thought you knew about getting ranked in Google SERPS (Search Engine Results Page) rankings, matters very little anymore. Think semantic and entity search with keywords as the tertiary element.
2. Just having a website is not enough!
Social Media needs to be included as well. Blog, Twitter, LinkedIn, Facebook – know the social media platform used by your target audience and connect with them frequently.
3. You can’t ignore Google+ anymore! Especially, those of you with local businesses.
I know. I know. I don’t like it either. When someone searches locally for your business or the products or services you offer, you simply have to control the narrative.