The Importance of Social Media Share Buttons – Even If You Don’t Do Social Media

Social Media IconsYou may have noticed the increasing use of Social Media share buttons on the top or sides (eyes right) of website pages and blogs. Sharing is a big deal in the Social Media world; so big, it is often called the currency of Social Media. You can use Social Media sharing to your advantage even if you “Don’t Do Social Media.”

If Social Media is not part of your marketing strategy, you may think share buttons can’t be on your website. Actually, social sharing buttons can help create a presence on social media platforms as well as providing other benefits for your brand. Remember, email was the original social media, so you should always include a share via email button. Here are four reasons why you should include social media share buttons on your website.

Improve Customer Experience

Part of having an effective website is providing a good experience for your visitors. This includes actions that you may not typically take part in, such as sharing content to social media. If your readers want to share your pages or blog posts, making it quick and easy for them to share on multiple platforms will increase the likelihood that they will do so. A share is tantamount to an endorsement, so make sure your content is worthy.

Increase Brand Exposure

When your website visitor shares your content with their social network, the likelihood that each of that visitor’s followers has visited your website before is very slim, so that content is getting introduced to an entirely new group of people. While not every one of those followers may be interested in the content that user shared, they may use this opportunity to explore your website and find something that appeals to them. That’s why adding share buttons to your website will typically result in new visitors to your website and, hopefully, new customer prospects for your business.

Improve Reach To Your Target Market

You’ve worked hard to get informative and interesting content on your website or blog for your visitors to explore, but that’s only half the battle. Getting this content in front of the right audience is an entirely different story. Utilizing your customers as a way to target and reach out to new prospective customers is a quick and cost effective way to do this. When customers stumble upon something interesting, but feel it is not relevant to share on their social network, they might send it directly to a family member, co-worker, or a few friends. Research shows that direct messaging is the only thing that people do online more than social networking, so providing sharing buttons creates a great opportunity to gain new customers.

Influence SEO Benefits

Search Engine Optimization (SEO) is one of the most crucial elements of your website when it comes to organic (not-paid) traffic. Adding share buttons to your page can increase organic traffic. Google determines search results listings by using many ranking signals, among them are the number of times that content is shared, tweeted, liked, or posted to social media. While Google has long admitted to correlation but not necessarily causation, there is anecdotal evidence that social shares are helpful.

Social Media Share Buttons are importantEven if you Don’t Do Social Media!

Google Has Made Twitter More Important To Your Search Strategy

As some of you know, Twitter plays an important part of many Social Media marketing strategies. With a Google announcement on May 19, 2015, Twitter gained importance in search strategy and SEO, especially for businesses with audiences that are primarily mobile users.

Google + Twitter Agreement“Starting today, we’re bringing Tweets to Google Search on mobile devices. So now when you’re searching on the Google app or any browser on your phone or tablet, you can find real-time content from Twitter right in the search results.” Google

The most important part of this is that your Tweets (with a link to your website) potentially reach Google search users, not just your Twitter followers. When you think about it, this is much bigger than it seems. Now, it is possible Google search results could include a normal listing for one of your pages AND a Tweet that links to a landing page on your website as well.

Please remember, this is Google, so your Tweet still has to earn its way into the Google’s search results page listings. It is too early to know just how that happens, but it is a given your Tweet, the link in it, and the link’s landing page will have to be relevant to the searcher’s intent. Of course having a Twitter account with active followers who retweet your Tweets, is certainly a good thing. As this new Google-Twitter deal starts to take effect, real-time trending Tweets are what is showing most frequently.

For those of you yet to embrace the fact that your website visitors are just as or more likely viewing your website on a mobile device, here are a couple of blog posts to read.

In April, 2015, comScore reported, the “Number of Mobile-Only Internet Users Now Exceeds Desktop-Only in the U.S.

With phones the “central devices,” the number of “connected devices” is changing and growing rapidly.

Make no mistake, the Google-Twitter deal will beneficially impact many businesses that are using Twitter regularly and well.

If you are looking for more mobile visitors to your website, you should consider ramping up your Twitter presence and campaign. Of course, your website has to be Google mobile-friendly as well.

We can help! Contact or Call us Today at 1-800-281-9993 or 608-822-3750

A Baker’s Dozen Twitter Tips That Pay Dividends

Twitter Tweet BirdTwitter is so easy to use, and will pay dividends when used properly, that it belongs in the marketing plan for nearly every business. Here are some tips that will help you use Twitter effectively.

  • Retweet: It is simple. Share what you learn.
  • Use Hashtags: Maximize your audience. Use hashtags, e.g. #Twitter #Twittertips #SocialMedia
  • Tweet at regular intervals (start with a couple) and at the same time of day
  • Follow those who follow you (though check out their tweets to be sure they are a good fit)
  • Reply to mentions to build engagement
  • Do NOT retweet an URL without following it first to see if it is appropriate
  • Follow or favorite people who retweet your Tweets to increase followers
  • Tweet about your own blog posts (with a link to the post)
  • Tweet about your new or updated products or services (with a link to the page on your website)
  • Tweet discount codes or coupons
  • Don’t tweet all about you. Tweet about others as well.
  • It is fine to tweet the same thing more than once, though do it at a different time of day.
  • Use Hootsuite.com or a similar tool for scheduling and monitoring your Tweets

Bonus Tip:

Leave enough character spaces for your handle to display if you are retweeted, e.g., @webwisedesign and one space takes up 14 characters, so we have fewer than 126 characters available for our tweet content.

Here are a couple of good resources for you:

Twitter’s Beginner’s Guide

The Art of Writing Great Twitter Headlines

If you need help getting started with Twitter, or want to get better at using Twitter as part of your Social Media marketing strategy, give us a call.

Call Today! 1-800-281-9993 or 608-822-3750

Three Important SEO Facts to Remember for 2014!

1. The Google Search you remember from 2 years ago doesn’t exist!

GoogleMost likely, what you thought you knew about getting ranked in Google SERPS (Search Engine Results Page) rankings, matters very little anymore. Think semantic and entity search with keywords as the tertiary element.

2. Just having a website is not enough!

Social Media needs to be included as well. Blog, Twitter, LinkedIn, Facebook – know the social media platform used by your target audience and connect with them frequently.

3. You can’t ignore Google+ anymore! Especially, those of you with local businesses.

I know. I know. I don’t like it either. When someone searches locally for your business or the products or services you offer, you simply have to control the narrative.

Quick-Start Social Media Plan for Small Businesses

Social Media - Facebook, YouTube, Twitter, etc.If you run a small business, you are already more than busy. If you are not using Social Media for your business, you have likely considered it. Feeling there is not enough time nor extra money for expensive projects are generally two reasons Social Media gets shoved to the back burner for many small businesses.

Don’t wait! The benefits of a planned and well executed Social Media strategy are many. The good news is, you can get started with relatively small budgets of time and money.

How? First, don’t be afraid.

You have been using Social Media (Email) for years. Social Media is all about engagement, and that is what you have been doing when corresponding with clients, prospects and co-workers. How you do it with the different Social Media platforms and services varies, but it is basically communication between you and your customers. Really successful Social Media campaigns consist of two-way communication, not just pushing out information.

Second, don’t try to do too much.

We recommend you start with a monthly Newsletter and one other Social Media platform/service. Using one Social Media platform or service regularly and doing it well is far better than using two infrequently and poorly.

Here is a start up plan that will work for many of you.

The Social Media service(s) you choose may vary depending on your customers and prospects, but if you follow this relatively closely, you will be off to a good start.  Before you start, read our blog post Five Keys to Using Social Media Successfully for Your Small Business.

Start with an email Newsletter using Constant Contact or similar service.

Many of you already send out monthly or quarterly newsletters or sales flyers. If you do, use Constant Contact or a similar service that has easy-to-use contact management tools and great reporting.

Twitter (unequivocally, the lowest barrier in cost/time effectiveness)

  • Start slowly.
  • Lurk at first – start following Twitter users in your line of business, your customers, your vendors
  • Read posts/tweets a couple of times a day, and reply or comment promptly
  • Tweet regularly and as often as possible.
    • There are tools to help with this. Our favorite is Hootsuite, which lets you post to multiple Social Media accounts, and schedule Tweets and posts. Try it. You will find it invaluable.

Then…

Blog – If you have a blog (and you should), post at least once a month, and more frequently if you can. Strive to post weekly.

If you are able to manage those effectively, then explore and think about:

  • LinkedIn (for some of you, but not all)
  • Facebook* (for some of you, but not all)
  • Google+ (for some of you, but not all)
  • YouTube Videos (for some of you, but not most)
  • Pinterest (for some of you, but not most)

That’s the Quick-Start Social Media Plan for Small Businesses. Do yourself a favor. Start today!

* Some, businesses can get by just using Facebook for their only Social Media presence if they have a decent following by actual paying customers, and time to communicate at least twice (more is better) a day. That said, you would be limiting the growth of your business.