If you are looking for more self-qualified local traffic to your website, and have claimed your Google Places page, you should consider using “Tags” to make you local listing stand out. If you have not claimed your Google Places page for your business, scoot on over to Don’t Lose Your Place – Claim Your Google Places Page!
What are tags?
Tags are yellow markers that allow business owners to promote important aspects of their businesses. Potential customers can scroll over tags on Google or click on the sponsored link to view offers, photos, or other select features.
You use tags to highlight information in you Google Places listing. Using tags does not affect your search results ranking, but they do help your listing stand out in the crowd.
What are the benefits?
- Easily highlight your listing on Google from Google Places.
- Potential customers in your local area will see what you think is most important or unique about your business.
- Track the effectiveness of your tag with your Google Places dashboard.
- No additional work or ongoing management is needed.
What does using tags cost?
Google charges a $25 flat monthly fee, with no bids and no keywords required.
What tags can you use?
The tag types available for your listing are based on information you’ve already included in your business listing. For example, if you want to highlight a video about your business with a tag, you’ll first need to add the video to your business listing. Once you’ve added the video, the video tag option will show up in the menu for your enhancement types. Types of info you may tag:
- Coupons for your listing
- Photos of your business
- Videos of your business
- Menu for your restaurant
- Reservations page for your business
- Posts for your business
Example Place page Posts
- Specials: “Free chips and salsa today from 4-6. We’ll even throw in free guacamole.”
Posted 3 hours prior to the start of Afternoon Special
- Events: “Come to “Anything Goes – Poetry or Prose ” Today from 7:30 pm to 9:45 pm.”
Posted 4 hours prior to the event, linking to the Facebook event page.
- New products: “Have you checked out our newest pastries? they are yummy!”
You can only pick one tag at a time, but you can change or remove the tag whenever you’d like.
The bottom line:
If you have a business that depends on local traffic, and it is the type of business your prospective customers search for, you should, as we have talked about before, use your free Google Places listing, and many of you should consider using “tags.”
This should be a no-brainer for many of you.
Read Google Help to learn more about using “tags” for Google Places.
Of course, we are always happy to talk about how we can help you with Google Places tags.