For years, many have believed the age of a domain name is a factor in Google search results rankings. We have seen anecdotal evidence that it seems to be true, to a point. Google’s Matt Cutt’s answer to a related question in a Google Webmaster Tools video prompted this post.
Does this sound like your business?
- Your domain name was registered several years ago.
- You had a website before a lot of others understood the importance.
- Your website was doing pretty well in Google for many keyword searches
- Lately, the last statement is no longer the case.
- You are wondering why you no longer do as well in Google SERPS (Search Engine Results Page) rankings.
Does this sound like your business or organization?
- You have not done any meaningful updates to the content on your website in years
- You have not redesigned the look and layout of your website
- Your photos and graphics are not optimized to be fast loading
- You are not using Social Media
- You have not included Social Media share & follow buttons
- Your competitors have been doing all of the above
Take a fresh look at your website to see just what visitors are experiencing, and compare that to what they experience on your competitor’s or other similar websites.
Don’t just listen to us. See for yourself what Google’s Matt Cutts says in his video, “How can an older site maintain its ranking over time?“