Do you really need a mobile-friendly website?

Do you really need a mobile-friendly website? Google’s answer is, “…having a mobile-friendly website has become a critical part of having an online presence.

It has been over a year since Google’s April 21, 2015 announcement that they would give preference to mobile-friendly websites in mobile search results. In the FAQ’s of the Webmaster Tools Blog, Google says, “pages designed for only large screens may see a significant decrease in rankings in mobile search results.”

Mobile-Friendly WebsiteEleven months later on March 16, 2016, Google announced that they are, Continuing to make the web more mobile friendly. They are even more serious about it now. To help you understand how Google defines “mobile” and related terms here is a link to their Mobile Terms Glossary.

Another indication of how seriously Google is emphasizing the importance of having a mobile-friendly website is the rolling out of a new mobile-friendly testing tool on May 17, 2016. If you don’t know if your website is mobile-friendly, run the Google Mobile-Friendly Testing Tool.

Google also says, “If you haven’t made your website mobile-friendly, you should.” (The bold font was done by Google.) We urge you to take their words seriously. Do you really need a mobile-friendly website? If you want your website found by prospects and customers when searching with their phone or another mobile device, the answer is yes.

If your website does not pass Google’s Mobile Friendly Test, Call Us Now!
608-822-3750 or 800-281-9993

Portions of this page are reproduced from work created and shared by Google and used according to terms described in the Creative Commons 3.0 Attribution License.

Google Has Made Twitter More Important To Your Search Strategy

As some of you know, Twitter plays an important part of many Social Media marketing strategies. With a Google announcement on May 19, 2015, Twitter gained importance in search strategy and SEO, especially for businesses with audiences that are primarily mobile users.

Google + Twitter Agreement“Starting today, we’re bringing Tweets to Google Search on mobile devices. So now when you’re searching on the Google app or any browser on your phone or tablet, you can find real-time content from Twitter right in the search results.” Google

The most important part of this is that your Tweets (with a link to your website) potentially reach Google search users, not just your Twitter followers. When you think about it, this is much bigger than it seems. Now, it is possible Google search results could include a normal listing for one of your pages AND a Tweet that links to a landing page on your website as well.

Please remember, this is Google, so your Tweet still has to earn its way into the Google’s search results page listings. It is too early to know just how that happens, but it is a given your Tweet, the link in it, and the link’s landing page will have to be relevant to the searcher’s intent. Of course having a Twitter account with active followers who retweet your Tweets, is certainly a good thing. As this new Google-Twitter deal starts to take effect, real-time trending Tweets are what is showing most frequently.

For those of you yet to embrace the fact that your website visitors are just as or more likely viewing your website on a mobile device, here are a couple of blog posts to read.

In April, 2015, comScore reported, the “Number of Mobile-Only Internet Users Now Exceeds Desktop-Only in the U.S.

With phones the “central devices,” the number of “connected devices” is changing and growing rapidly.

Make no mistake, the Google-Twitter deal will beneficially impact many businesses that are using Twitter regularly and well.

If you are looking for more mobile visitors to your website, you should consider ramping up your Twitter presence and campaign. Of course, your website has to be Google mobile-friendly as well.

We can help! Contact or Call us Today at 1-800-281-9993 or 608-822-3750

Bring Customers to Your Door Using Google Offers | For Business

Find Google OffersIn this increasingly mobile world with the rapidly growing use of phones and tablets, attracting the attention of prospects and your current customers is essential. Google Offers | For Business can help bring customers to your door.

Google Offers has been around for a couple of years. Recently, Google is promoting it more, and upgrading tools and delivery systems. Here is what Google says, “Your business benefits from increased awareness when customers find your offer on Google+, the Google Offers website, and mobile apps for Offers and Wallet. The offer can be used instantly, or saved for later.”

We all know that offering coupons and discounts will drive foot traffic to stores. With Google Offers, consumers can find, use, or save offers to their Google account. Google has made it easier to find Google Offers on mobile devices with their new Google Maps and Google+ apps. Consumers can simply click or tap the ‘Get offer’ button to save the offer and use it in stores.

Your offer can reach customers on Google Maps when they are searching for places nearby or looking for local businesses like yours. Your business will be prominently displayed with a blue tag icon next to it, alerting customers to your offer.

With Google’s new tool, you can now, “Create your offer in minutes and see it go live in just a few hours. Simply choose the type of offer you’d like to create and assign a budget.”

Create Google OffersGoogle Offers shows your offer to customers based on their location, what they like, and what they’re looking for. You’ll only pay when a customer saves your offer.

When a customer saves your offer, Google brings them to your door by sharing an offer reminder when they are near your store. Google will help remind them when your offer is expiring too, through email and mobile alerts. It is simple to redeem your Google Offers.

Google says, “You must create and verify a Google Places for Business listing or local Google+ page (it’s free to add your local business information if you don’t already own a Places for Business listing or local Google+ page)”

The holiday season is nearly upon us. Take advantage of Google Offers today!

Desktop Browser and Mobile, Tablet Market Share – September 2012

Here are the desktop and mobile/table browsers and versions of those browsers were using to view websites during September.

Desktop Browser Market Share

Desktop Browser Market Share graph

Mobile/Tablet Browser Market Share

Statistics Graphs are from where you may view the Desktop Browser versions and  Mobile/Tablet Browser vesrions. Please note: You may have to login as a “Guest” to view reports.

Do you know what your visitors are using? If not, we can help!

Mobile Website or Mobile-friendly Responsive Design Website: Which is Better for Your Business?

For most businesses, considering a mobile-friendly web presence is not really optional anymore. Very few businesses can afford to ignore the explosion in growth of smartphone and tablet users who are looking for businesses just like yours.

You are likely getting emails and phone calls or have seen on the web offers to create mobile websites, mobile-friendly websites  (some, using responsive design) or an app. Of course they are promoting the specific mobile solution they offer, whether it is the right solution for you or not. If they try to sell you an app to take the place of a mobile website or a mobile-friendly website, grab your billfold and run.

So, what do you do? Talk with someone you trust who will explain the differences in all of those mobile buzzwords and will help you decide which mobile solution is best for you. The type of business you have and how you interact with your customers and prospects are key factors in deciding your mobile web strategy.

Mobile websites, or mobile-optimized websites, are versions of a regular site optimized to look great on all mobile phones. Additionally, most mobile websites take advantage of advanced capabilities of mobile phones, such as a ‘Click-to-Call’ button that places the call when clicked. Or, a ‘Find Us’ button that goes to a map centered on your location.

Mobile Website - Before and After

Some Google recommended best practices are:

  • Keep it Quick
  • Simplify Navigation
  • Thumb-Friendly
  • Design for Visibility
  • Make it Accessible

Mobile-friendly websites created using ‘Responsive Design’ allow having only one website that will adapt to the device on which it is being viewed, whether it’s a laptop, smartphone or tablet. While that sounds ideal, there are technical challenges. A website built with responsive design will automatically resize for different devices. But when the site has to squeeze down to a much smaller screen, decisions have to be made and coding has to be done as to which content is displayed well, if at all. Depending on the size and complexity of the website, using responsive design can be costly in time, which of course, is money.

Which Mobile Solution?

So what does all of this mean for most businesses? Mobile websites, mobile-friendly websites and mobile advertising are disruptive. They are new concepts of doing business. They should not be dismissed or ignored. They are effective, and they become more effective with every smartphone and tablet sold.

Henry Ford said, “If you need a machine and don’t buy it, then you will ultimately find that you have paid for it and don’t have it.”

For many of you, not having a mobile web presence and strategy will ultimately cost you much more than having a mobile web presence.

Please email or call us today at 1-800-281-9993 or 608-822-3750 to talk about which mobile presence will work best for you.