Google Analytics

Understanding your website traffic is crucial

If you are not measuring, you are not marketing!

That is an old and true marketing axiom. Understanding your website visitors and their engagement with your website is critical to its success.

Google Analytics is a tool that will help you do that. At WebWise Design & Marketing, we strongly believe in the importance of using an analytics tool. We have routinely installed Google Analytics for clients. We also offer training sessions so our clients can understand which reports are meaningful and actionable for their needs.

For several years Google's universal analytics has been the standard. A little over two years ago, Google rolled out Google Analytics 4. It uses an entirely different methodology, which google has anointed as the future of analytics. WebWise has used it sparingly because it's overkill for most of our clients when considering their return on investment time in relation to their marketing budget.

Google has rendered that option obsolete. They are sunsetting their Universal Analytics product. "All standard Universal Analytics properties will stop processing new hits on July 1, 2023." After July 1, 2023, you'll be able to access your previously processed data in your Universal Analytics property for at least six months.
WebWise believes the benefits and importance of using Google Analytics 4 makes it a wise investment for every website. Accordingly, we offer a Google Analytics 4 Installation and Training option for all our new and existing sites.
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We’ll teach you how to use all the tools, and how to create goals, custom reports, and more.
  • Analysis Tools
  • Visitor Analytics
  • Traffic Analytics
  • Content Analytics
  • Conversion Analytics
  • Social Analytics
  • Mobile Analytics
  • Ecommerce Analytics
  • Google Ads Analytics
  • Display Advertising Analytics
  • Remarketing Analytics

Learn more on Prepare for Google Analytics 4.

Contact us to learn how WebWise Design & Marketing and Google Analytics can help you market more effectively.

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