Facebook, Facebook, Facebook! It seems everywhere you turn, you hear, read, or watch (TV & now a movie) about Facebook. Let’s talk a little about how and when a Facebook page can help a business.
Just as a website, a blog, or a Twitter account does, a Facebook Page requires effort to be successful. The social media world, in which Facebook is arguably the leader, requires regular attention. Your “Fans” will expect regular interaction. Giving them less than that is no different than one of your sales people totally ignoring a customer that is visiting your brick and mortar store.
Keeping your Facebook Page current doesn’t have to be an onerous chore. With the correct tools, your website, blog, or Twitter account can help generate fresh content to you Facebook Page. As is the case with all social media, providing consistently fresh content and interaction are the secrets to a successful Facebook Page.
Here are few reasons why you should consider having a Facebook Page:
- It is another place people can find what you offer. In fact, Facebook has over 500 million users.
- Allows you to engage with your community easily at a cost only of time (of course, that is not to be dismissed)
- Drive traffic to your website
- Customer Service – Allows direct interaction with your customers, members, or prospects.
- Fans turn into customers, and attract more of the same
- Have an event coming up? Facebook is a great place to promote events
- It is a great place for event photos (with easy to use upload/editing tools)
- Offer fans discounts or specials
- Your Facebook Page can be customized with your logo and colors the same as your website
- For some people, Facebook is the web. They rarely go anywhere else.
Okay! Now, why should you not have a Facebook Page for your business?
- If you don’t have (or take) the time to regularly update your website or blog.
- If you have a Twitter account and rarely “tweet.”
- Your customer demographic doesn’t include many Facebook users (You don’t want to have 6 “Fans” when your competitor has 250.)
- You or your customers are not comfortable with Facebook privacy controls.
- You don’t feel the effort to get people to simply “Like” your business is of great value.
So, should you or shouldn’t you have a Facebook Page? It truly depends on your type of business and your circumstances. There are pros and cons to everything, including Facebook Pages. We would be happy to help you sort through them.
Feel free to give us a call at 1-800-281-9993 or contact us about helping you make the right decision, when it comes to having or not having a Facebook page.
