Personalized Business Marketing Toolkit from Google

The Google Small Thanks program was created to help you turn your customers into your greatest advocates. For a limited time only, Google is giving away printed personalized marketing kits that show off what customers are saying about your business.

The kits include: a custom poster featuring your favorite customer reviews, as well as stickers, a window decal, and a table tent that you can use to encourage your customers to support you with more reviews on Google. To take advantage of this opportunity, order your free kit today.

You will be able to print and share your favorite reviews as custom posters, personalized videos, social images, table tents and more.

To be eligible, Businesses must:

    • Have an active and verified Google My Business listing
    • Have mailable street address that’s listed in your Google My Business listing
    • Be one of the first 10,000 submissions for the giveaway
    • Not be an employee of any government or a wholly or partially government-controlled or state-owned entity
    • Be located in the United States
    • Be at least 18 years of age upon receipt of the promotional offer

Apply before the kits are gone!

Have a Local Business? Claim or Update Your Google My Business Listing, Now!

Cooks' Woods Google My Business ListingIf you have a business, you very likely have a Google My Business Listing. Your listing appears when people are searching for your business or businesses like yours on Google Search and Maps.

Claiming or improving your Google My Business Listing is the singular, most important step you can take for your local business if you want to maximize results from Google Search.

“Why,” you ask? Google says, “Manage how your business information appears across Google, including Search and Maps, using Google My Business — for free.”

The keyword in the previous paragraph is “manage.” There is little a business can control when it comes to Google. When Google makes it easy to post correct information about your business for free, and that information is displayed in Google Search results and on Google Maps, you should take advantage of it.

With Google My Business, you can:

  • Increase your online visibility
  • Show business hours and if open/closed
  • Your contact details are prominently displayed
  • Display photos of your business
  • Publish Posts just like Facebook or Twitter posts
  • Encourage reviews and interact with reviewers
  • Answer customer questions — List FAQs, or answer live
  • Let customers message you


You also can see insights on how customers searched for your business, and their locations at the time of search. You can also see how many people called your business directly from the phone number displayed on local search results in Google Search and Google Maps.


Bottom line:
Claim and/or update your Google My Business listing! It is unequivocally the best and least expensive online marketing you can do.

 

Why WebWise Pays So Much Attention to Google Search

Our clients and prospects hear us talk a lot about Google Search. Here is one reason why.

Google's Search Market Share

Talk with us. We’ll tell you more!  1-800-281-9993 or 608-822-3750 

 

Google Has Made Twitter More Important To Your Search Strategy

As some of you know, Twitter plays an important part of many Social Media marketing strategies. With a Google announcement on May 19, 2015, Twitter gained importance in search strategy and SEO, especially for businesses with audiences that are primarily mobile users.

Google + Twitter Agreement“Starting today, we’re bringing Tweets to Google Search on mobile devices. So now when you’re searching on the Google app or any browser on your phone or tablet, you can find real-time content from Twitter right in the search results.” Google

The most important part of this is that your Tweets (with a link to your website) potentially reach Google search users, not just your Twitter followers. When you think about it, this is much bigger than it seems. Now, it is possible Google search results could include a normal listing for one of your pages AND a Tweet that links to a landing page on your website as well.

Please remember, this is Google, so your Tweet still has to earn its way into the Google’s search results page listings. It is too early to know just how that happens, but it is a given your Tweet, the link in it, and the link’s landing page will have to be relevant to the searcher’s intent. Of course having a Twitter account with active followers who retweet your Tweets, is certainly a good thing. As this new Google-Twitter deal starts to take effect, real-time trending Tweets are what is showing most frequently.

For those of you yet to embrace the fact that your website visitors are just as or more likely viewing your website on a mobile device, here are a couple of blog posts to read.

In April, 2015, comScore reported, the “Number of Mobile-Only Internet Users Now Exceeds Desktop-Only in the U.S.

With phones the “central devices,” the number of “connected devices” is changing and growing rapidly.

Make no mistake, the Google-Twitter deal will beneficially impact many businesses that are using Twitter regularly and well.

If you are looking for more mobile visitors to your website, you should consider ramping up your Twitter presence and campaign. Of course, your website has to be Google mobile-friendly as well.

We can help! Contact or Call us Today at 1-800-281-9993 or 608-822-3750

Google Changes The Rules – Mobile-Friendly or Not

If Google does as stated, today is the day many small business websites disappear from Google Mobile Search Results. Of course, not only SMBs will suffer, but so will churches, associations, and other non-profits. A few major corporations will be surprised as well.

mobile-friendly-webwisteWe understand the importance of mobile in today’s world. Nearly all the new websites we create are device-responsive, and have a mobile-friendly version, as defined by Google, as well as a desktop version.

The vast majority of the websites we have created in the last few years look great and work well on desktops and tablets, as well as phones with “full-browser” capabilities. With smaller devices, the user will have to pinch and stretch some, but they will function. We did create fully mobile-friendly versions for some of our clients websites who chose to be out front in the mobile revolution. Even a year ago a mobile-friendly of a website was a hard sell for us and most other developers, especially those of us who have small businesses and non-profits among our clients.

Google seems to think everyone has deep pockets and/or a development team to create exactly the type of website they deem appropriate. They constantly tweak Google Analytics and Google AdWords. Sometimes the tweaks are amazing and time saving. Sometimes they are amazing and very time consuming.

Google wrote this Finding more mobile-friendly search results post on February 26, 2015, and followed with this announcement Rolling out the mobile-friendly update today.

Here is an excerpt from that post.

“April 21 st’s mobile-friendly update boosts mobile search rankings for pages that are legible and usable on mobile devices.

  • Affects only search rankings on mobile devices
  • Applies to individual pages, not entire websites

While the mobile-friendly change is important, we still use a variety of signals to rank search results. The intent of the search query is still a very strong signal — so even if a page with high quality content is not mobile-friendly, it could still rank high if it has great content for the query.”

You may check using Google’s Mobile-Friendly Test to see if Google classifies your website as mobile-friendly.

It is too soon to know the impact of Google’s latest forced mandate. Every website owner should review their analytics program to see what percentage of traffic is mobile. Remember Google separates tablets traffic from mobile, as most tablets display the desktop version of a website. Once you determine the percentage and number of mobile visitors (and what they do while on your site), you will have to decide if having fully mobile-friendly (as defined by Google) is right for your customers and prospects. Only you know what percentage of mobile traffic meets your pain threshold. Please remember that for this purpose, the mobile statistics, are only valid going backwards in time. Mobile search results change dramatically as of today!

If you have any questions, please contact us.