1. Photo Quality — High-Quality, Background, Lighting, Composition
- Professional-Quality Photos sell! Do not use quick shots from your camera phone.
2. Detailed Product Descriptions — Engaging, Interesting, Complete
- Truly describe your product. Don’t make them guess. Full descriptions sell.
3. Shipping – Upfront, Transparent, Full Disclosure
- This is a deal breaker/maker for many. Don’t make your shopper login to find the cost. Price as low as possible. Free Shipping Sells.
4. Discounts and Specials – We all like a bargain
- Introductory prices, close outs, use your imagination
5. Know Your Customer – This honestly should not have to be on this list, but is too important to omit.
- New, Returning, Gender, Age, as well as you can ascertain.