Creating or Redesigning a website?

How to start, and how a web design firm can help:

Sometimes many people (including me now and then) over complicate things when starting to create or redesign websites. Most of us think about what we want our website to do for us, and that is only natural. While that may be natural, what we should be thinking about, is what our visitors (read: prospects and customers) want.  I know it is hard for some to accept, but if you give your visitors what they want, they’ll turn into customers that will help you achieve your goals.

Let’s talk about what your website visitors want in very simple terms.

  • Who are you?
  • What do you offer?
  • Why are you different?
  • Can I easily find details about your products or services?
  • Why should I trust you?
  • How do I order or contact you?

Think about your answers to those simple questions, and you will soon realize the answers are not as simple as the questions. Don’t let that discourage you. It is not that difficult, and it will surely be worth your time.

Before you start answering the questions, think about who you want your visitors to be. Who are you trying to attract to your website? Write a small paragraph answer for each of the questions. Read it over and think about how your prospective visitor will search for a business or organization with products or services like yours.

So, now you have some paragraphs of text, that may or may not look good to you. Don’t be frightened away. You have made a great first step. This is a good time to talk with a professional web design firm. I have nothing against a one-person shop. I was one for a short time fifteen years ago. There are a few great developers who “do it all.” The keywords are “few” and “great” for most geographical areas. Graphic design (specifically for the web), coding/programming, Search Engine Optimization aka SEO, and web presence marketing are, for the most part, very different elements of website development. Not many individuals are great at all of those elements.

Okay, I’ll shamelessly suggest you talk to us at WebWise Design & Marketing. We’ll help you take what you written and develop a plan for your new website. Then, we’ll design your website with your potential visitors in mind. Our extremely talented graphics designers will create custom graphics. Our highly skilled coders and programmers, will create the pages, adding the functionality that your audience requires and deserves. We’ll keep you involved along they way. We’ll talk with you about using social media and tools that may be right for you and your audience. Your site may very well need a blog. You also might augment  your online presence with a Facebook page, and/or a Twitter account. Of course, your website needs to be structured and coded properly so your information gets found readily on Google and other search engines. We’ll also talk with you about Google AdWords and other pay-per-click (PPC ) options, that will help you jump start a new or redesigned website. Those are only some of the services you get from a web design company that offers a full complement of services.

Bottom line: Start thinking in simple terms, get some of those thoughts and questions on paper, and contact an experienced and talented web design company. Call us today at 1-800-281-9993 or 1-608-822-3750 or use our contact form.