As is the case here, most of the time what we post in this blog isn’t breaking news, nor anyone’s trade secret. It is usually just stuff that makes sense and works. Well this does both.
Many times, when people using their mobile devices search for local businesses, they are looking for phone numbers, not just addresses. Well, don’t disappoint them, When they are looking for a restaurant or a business, serve up a phone number where they can “Click-to-Call.” Don’t lose that opportunity to talk with them!
Google says, “you can make it even easier for potential customers to reach you by adding a location-specific business phone number in ads that appear on mobile devices with full internet browsers. Users can click the number to call you just as easily as clicking to visit your website. And, since ads can be served based on user location, a potential customer will see — and can click to call — the phone number of your store location that’s nearest to them, not one that’s across town.”
You may display the phone number from your Google Maps Local Business (If you have been reading this blog, you know we feel you should have a Google Maps Local Business listing.) listing by linking to that account. Additionally, you may manually enter a display phone number in your AdWords account.
Customers will not only be able to click (or push) on the number to call, you will be able to track the calls in your AdWords account. Please remember these will only show on mobile devices with full internet browsers, not all cell phones.
Jump over to the Google Inside AdWords to read how to track your callers, and more details about Click-to-Call.
According to Google, “Advertisers who participated in the beta trial have seen improved click-through rates. Plus, many advertisers received more visits to their websites in addition to incremental phone calls.”
If you are thinking this would be great for ads other than local ad delivery, well Google thinks so as well. A few days ago they rolled out their “Enhanced click-to-call phone numbers.” To display your national business phone number on mobile devices with full browsers, follow the two steps listed in this Inside AdWords post.
Just a few clicks on your part, will have self-qualified, potential customers clicking to call you!