As some of you know, Twitter plays an important part of many Social Media marketing strategies. With a Google announcement on May 19, 2015, Twitter gained importance in search strategy and SEO, especially for businesses with audiences that are primarily mobile users.
“Starting today, we’re bringing Tweets to Google Search on mobile devices. So now when you’re searching on the Google app or any browser on your phone or tablet, you can find real-time content from Twitter right in the search results.” — Google
The most important part of this is that your Tweets (with a link to your website) potentially reach Google search users, not just your Twitter followers. When you think about it, this is much bigger than it seems. Now, it is possible Google search results could include a normal listing for one of your pages AND a Tweet that links to a landing page on your website as well.
Please remember, this is Google, so your Tweet still has to earn its way into the Google’s search results page listings. It is too early to know just how that happens, but it is a given your Tweet, the link in it, and the link’s landing page will have to be relevant to the searcher’s intent. Of course having a Twitter account with active followers who retweet your Tweets, is certainly a good thing. As this new Google-Twitter deal starts to take effect, real-time trending Tweets are what is showing most frequently.
For those of you yet to embrace the fact that your website visitors are just as or more likely viewing your website on a mobile device, here are a couple of blog posts to read.
In April, 2015, comScore reported, the “Number of Mobile-Only Internet Users Now Exceeds Desktop-Only in the U.S.”
With phones the “central devices,” the number of “connected devices” is changing and growing rapidly.
Make no mistake, the Google-Twitter deal will beneficially impact many businesses that are using Twitter regularly and well.
If you are looking for more mobile visitors to your website, you should consider ramping up your Twitter presence and campaign. Of course, your website has to be Google mobile-friendly as well.
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