First Impressions Matter! What Does Your Website Say About Your Business or Organization?

What kind of first impression does your website make for your business, community, or organization?

First Impressions Matter! Not many of us would argue that. Unfortunately, when it comes to websites, many business owners, as well as community and organization leaders, don’t often think about how they make their first impression. The reality is that the first impression formed by your prospective customer or visitor is not likely to be made when the visitor walks up to your front door. It most likely will be made online, and in rapidly increasing instances, it will be made on a mobile device.

    • Does your website look as professional as you believe your business or organizations is?
    • Does your website look professional on phones and tablets as well as a desktop computer?
    • Is it attractive enough to make the visitor spend some time on it?
    • Can your visitor quickly determine what you offer?
  • Can your visitor quickly find your contact information?
  • Does it convey enough to make prospects want to contact you, or order online?
  • Can they call you with the touch of a button on their mobile device?

People are busier than ever, and their time is precious. The reality is, if your website is more than three or four years old, it likely does not meet Google’s current mobile-friendly standards. If that is the case, you are not making a good first impression when prospects see your website on a mobile device.

First Impressions Matter!

Do you really need a mobile-friendly website?

Do you really need a mobile-friendly website? Google’s answer is, “…having a mobile-friendly website has become a critical part of having an online presence.

It has been over a year since Google’s April 21, 2015 announcement that they would give preference to mobile-friendly websites in mobile search results. In the FAQ’s of the Webmaster Tools Blog, Google says, “pages designed for only large screens may see a significant decrease in rankings in mobile search results.”

Mobile-friendly websitesEleven months later on March 16, 2016, Google announced that they are, Continuing to make the web more mobile friendly. They are even more serious about it now. To help you understand how Google defines “mobile” and related terms here is a link to their Mobile Terms Glossary.

Another indication of how seriously Google is emphasizing the importance of having a mobile-friendly website is the rolling out of a new mobile-friendly testing tool on May 17, 2016. If you don’t know if your website is mobile-friendly, run the Google Mobile-Friendly Testing Tool.

Google also says, “If you haven’t made your website mobile-friendly, you should.” (The bold font was done by Google.) We urge you to take their words seriously. Do you really need a mobile-friendly website? If you want your website found by prospects and customers when searching with their phone or another mobile device, the answer is yes.

If your website does not pass Google’s Mobile Friendly Test, Call Us Now!
608-822-3750 or 800-281-9993

Portions of this page are reproduced from work created and shared by Google and used according to terms described in the Creative Commons 3.0 Attribution License.

Should your business have a Mobile Website?

Should your business have a mobile website? For the majority of you, the answer is an emphatic yes!

The mobile revolution isn’t just coming, it’s already here.  In March of 2012, Nielsen reported that, “a majority (50.4%) of U.S. mobile subscribers owned smartphones.” According to Google, “By 2015, more Americans will access the web via mobile than desktop.” Others believe that will happen much more quickly.

Consumers use smartphones while

Don’t be fooled into thinking mobile websites only get looked at when people are on the move. A Google sponsored study shows that 93% of consumers use their smartphones at home!

Some of the benefits you will realize with a mobile version of your website:

  • “Touch-to-Call” feature increases leads and sales
  • Consumers take immediate action on mobile-friendly sites
  • Users can find you on Google Maps with a touch of a button
  • Users can easily add your phone number to their contact list
  • Allows you to utilize mobile-specific advertising
  • Allows you to offer coupons to mobile users
  • Measure results with great statistics
  • Make a great First Impression

Before and After Gondola Train Mobile Website

In today’s world your website is the first impression most of your prospects will have of your business. If those prospects are on the road, a mobile version of your website is critical to making that first impression on first-class experience.

Of course, here at WebWise Design & Marketing, we offer quality, professionally designed and coded mobile websites. Read more about our mobile websites, or to get started today, give us a call.

Call us today! 1-800-281-9993 or email us at