Marketing

Five Keys to Using Social Media Successfully for Your Small Business

test1. Have clearly defined goals

  • Establish your reasons for using Social Media and focus your efforts toward those goals.

2. Understand which Social Media platforms your customers and prospects use

  • Learn about your target audience and where they are online so you can reach them.

3. Establish a plan to measure success – What is your expected ROI?

  • Understand how your money and time is spent for the best investment possible. Implement a plan to measure your effectiveness so you can make improvements.

4. Learn the best practices and etiquette of Social Media platforms

  • Marketing your business effectively through social media is different than using Facebook or Twitter for personal interests.

5. Allocate enough resources – Money, people, time

  • To use Social Media effectively for your business, invest in the personnel and time to do it right. Only going halfway won’t be adequate. Do it right or don’t do it at all.

If you are going to use Social Media for your business or organization, develop a Social Media strategy and implementation plan. Ineffective use of Social Media could do you more harm than good.

We at WebWise Design & Marketing are happy to help you sort out the Social Media platforms that are right for your business or organization, and how to use each in a manner that will produce results.

Give us a call today at 1-800-281-9993 or 608-822-3750. If you prefer, email us at contact@webwisedesign.com.

First Impressions are important! How does your website look?

First impressions matter. In today’s world, the first impression of your business is made by your website. Does your website present your business as professionally as you do when you are meeting someone for the first time? Before meeting or greeting prospective customers, most of us generally take a look in a mirror to make sure we don’t embarrass ourselves. We check our smile, our hair, and our clothes. We polish our shoes or in my case, boots. Sometimes we practice our greeting. Why? First impressions matter.

When was the last time you seriously looked at your website? How does it look? How does it read? How does it navigate?

First impressions matter.

Branding With Every Email – Get Your Email Delivered – Professional Presentation

Domain emailI wrote here about using domain mail over five years ago. With the number of people not taking advantage of one of the simplest means of branding available, I believe the subject deserves another go round. I am talking about those who are not using their domain email accounts when sending or replying to business email. Domain email is simply an email account using a name of your choice, e.g., you@yourcompany.com or info@yourcompany.com.

Here are just three of many reasons it is important to use domain mail.

  • Branding
  • Deliverability
  • Professional Presentation

Branding 

In businesses and on websites of all kinds, too often you will see contact email such as billybob@yahoo.com, 2cool@hotmail.com (now outlook.com), you@yourISP.com, sally312@gmail.com or something similar. Those same addresses get used routinely in emails to clients, prospects, and co-workers. Instead of those personal addresses, your prospects, clients, vendors, and others should be seeing email from you@yourdomain.com, bill@yourdomain.com, sally@yourdomain.com, sales@yourdomain.com, support@yourdomain.com, or anyone@yourdomain.com.  EVERY email sent from and replied to your business should be reminding your prospects, clients and vendors of your brand. Using domain mail is the least expensive branding tool you can implement, and you are branding with every email you send.

Deliverability

If your email doesn’t get delivered and opened, you are wasting your time writing and sending it. Spam has become ubiquitous, and your prospects and clients may hesitate to open an email from a toocutesy@yahoo.com, allnumbers@hotmail.com, silly@gmail.com or inappropriate@someother.com address. Deliverability can be critical when you are sending a proposal or answering a specific request. Domain mail addresses are not as prone to be caught in spam filters as the “other” @ addresses I have been mentioning. Your recipients will, at a glance, know the email is coming from your business if you use your domain mail account.  Get every email you send delivered and opened.

Professional Presentation 

In other manners of communication, i.e., phone, letters, faxes, and face-to-face, nearly everyone does their best to present themselves and their business professionally. You would be surprised at the number of people who spend thousands of dollars on traditional marketing materials, their web sites and nicely done email campaigns, yet diminish their value by including an inappropriate email address. Using your domain email will present you professionally as many times as you send an email. Why wouldn’t you want to do that with every email you send?

Okay, let’s address the two most common excuses for not using domain mail. The first is, “I don’t want to check two or more email accounts.” With today’s email programs that easily check more than one account at a time (I check over a dozen at a time), that is not a very good reason to miss out on branding with every email. If you honestly feel you can only check one email account, then your email provider can forward as many accounts as you like to just one account. Of course, that account should be a domain mail account.   The second reason is, “I like Gmail, and I use mydomain@gmail.com.” I will grant that doing this is better than using personal non-domain email accounts. It still doesn’t give you the branding or level of professional presentation that is afforded by using domain mail. If you feel you can’t live without Gmail, then use Google Apps for Business, which included Gmail that uses your domain mail. Your mail will get sent from and to you@yourdomain.com, but you will still have all the advantages of Gmail’s web-based interface. Google charges $5/user/month or $50/user/year.

Start using your domain mail for every email you send today!

P.S. If you are a client of ours and are not using your domain mail, call or email us and we will be happy to help you get started.

Congratulations Wisconsin Artisan Cheesemakers!

Congratulations to everyone in the Artisan Cheese industry for their outstanding 2012 American Cheese Society competition held last week in Raleigh NC! We are pleased to tell you how well some of our clients placed.

Carr Valley CheeseCarr Valley CheeseCarr Valley Cheese, LaValle, Wisconsin won a total of 14 ribbons including four 1st place awards for Billy Blue Goat Cheese, Canaria Sheep Cheese, Sharp Cheddar Spread and Horseradish Spread. Carr Valley also received seven 2nd place awards and three 3rd place awards.

Uplands CheeseUplands CheeseUplands Cheese won 2 ribbons including a 1st place award for their Pleasant Ridge Reserve and a 3rd place award for their Extra-Aged Pleasant Ridge Reserve.

Edeleweiss CreameryEdeleweiss CreameryEdelweiss Creamery, Monroe, brought home two 2nd place ribbons for their Muenster and for their Vegetable Havarti.

The 2012 competition was the largest ACS contest ever. The judges graded 1,711 different products from 254 companies. What a remarkable accomplishment for these master artisan cheesemakers!

We are privileged and proud to work with several of Wisconsin’s finest cheesemakers providing them an online presence that befits their status. Congratulations to Sid Cook and his team at Carr Valley Cheese, Mike Gingrich and Andy Hatch at Uplands Cheese, and Bruce Workman and his team at Edelweiss Creamery.