Good content marketers know storytelling, done well, works. Business-to-business companies are starting to embrace what business-to-consumer companies have been using successfully for quite a long time.
B2B companies are awakening to the fact that we all enjoy a good story, especially when told in a video. We simply like to be entertained. Businesses that want to get their message out to as many as possible are finding that the story is the important part to ensuring more views. It has to be interesting.
Statistics from eMarketer show the actions taken after watching a technology-related video, according to their B2B Video Marketing: Best Practices for 2014 report.
The bottom line: visually telling your story can work in the B2B world.