From All of Us at WebWise Design & Marketing
New Website for Harold James and Son’s Contractors
H. James and Sons, Inc. specializes in Heavy & Highway Construction as a General Contractor for Wisconsin Department of Transportation as well as for many Municipalities and Commercial Customers.
Located in Fennimore, WI, H. James & Sons has a history and tradition of commitment, quality and excellence with work done honestly and with integrity.
H. James & Sons has completed some of Wisconsin’s largest highway earth-moving projects and are extremely proud of the many awards they have received for Outstanding Highway Construction for Excellence in Grading and Airport Construction.
Among other services offered is Site Development for commercial and residential customers, completing projects from start to finish. They also provide all aspects of Mine and Quarry service. H. James and Sons has been offering drilling services for over 40 years and has the experience and expertise to help you complete your project safely and economically. Talk with them about their Vertical Blast Hole Drilling services for excavation of rock.
Wherever I Choose, a Book by Tom Ecker Website
We, at WebWise Design & Marketing, have had the pleasure of working with Tom Ecker since 2004. Obviously, we were happy to hear from him when he called about developing a website for his latest book, Wherever I Choose, an Unauthorized Autobiography.
“Interesting” and “remarkable” are just two words commonly used to describe Tom Ecker’s life. The dictionary defines a raconteur as a person who is skilled in relating stories and anecdotes interestingly. Ecker is a raconteur in the fullest sense. His latest book demonstrates that very well. A long-time friend says, “Humor, love, and good jokes fill this joyful book but cannot disguise a life well and fully lived.”
Discover more about Tom Ecker and his latest book at tomeckerbook.com. You may also purchase another of his books, Olympic Facts and Fables, or some of his Wuzzles word puzzles booklets on the “More Books” page. Of course, those are stories in their own right. Enjoy!
New Milkhaus Dairy A2 Protein Milk Website
Milkhaus Dairy is a small, family-owned dairy nestled in the rolling hills of southwest Wisconsin. Recently, WebWise Design & Marketing developed a website for Milkhaus Dairy announcing their decision to market their own milk to the consumer.
The Holthaus family has been selectively breeding their award winning cows to produce only A2 beta-casein milk.
Many people feel that A2 protein milk causes less bloating and other intolerance symptoms than does A1 milk. Wholesome A2 protein milk is milk nearly anyone can drink.
Milkhaus Dairy A2 Protein Milk will be available soon. Check out Milkhaus Dairy today.
New Website for PMC the Pequea Machine Corp near Boscobel, WI
PMC, the Pequea Machine Corp., needed a new mobile-friendly, device-responsive website. We were privileged to design and develop it for them.
PMC, located near Boscobel, Wisconsin, has been in business since 1989. Their most popular products are their PMC Heavy Duty Round Bale Livestock Feeders on skids that save hay. PMC has models for a wide variety of livestock types and sizes.
Their convenient Fence Line Feeders for calves, cows, and bulls can be easily connected. The PMC Feeder Wagons and Portable Bunk Feeders can be quickly moved to where you need them.
For those in need moving large round bales, PMC Big Bale Transports have the features you want and the quality you expect.
The PMC quality and innovation is readily apparent in the three models of PMC Combine Header Transports. Take the worry out of moving combine headers.
Also, PMC is quickly becoming known their Anhydrous Riser Fill Stations and Anhydrous Handling Equipment.
From the moment you contact PMC, you will know you made the right call!
All New Edelweiss Cheese Shop Ecommerce Website
Bruce Workman, a Wisconsin Master Cheesemaker with 12 Certifications, and his wife, Kathy, invite you to check out the new ecommerce website for their Edelweiss Cheese Shop in New Glarus, WI developed by the WebWise Design & Marketing team.
Their wide variety of Authentic Wisconsin Cheeses includes their own Edelweiss Emmentaler Swiss cheese and other award-winning Edelweiss Creamery cheeses. The Workman’s invited other local cheesemakers to share their products and offer you a variety of excellent Wisconsin traditional and artisan cheeses. Each cheesemaker’s brand label is proudly displayed on their cheese products.
You will also find locally-made, award-winning sausages and meats, cheese spreads, jellies, mustards, and more.
If you have the good fortune to travel to New Glarus, Wisconsin (It is “America’s Little Switzerland), visit the Edelweiss Cheese Shop in the heart of downtown , and enjoy a sample of cheese with a local Wisconsin beer from breweries throughout the state. While there, browse their variety of unique Fun Wisconsin and dairy gifts for sale.
The Edelweiss Cheese Shop in New Glarus, WI, is a place where you will be happy you said , “Cheese, please!”
New Ecommerce Website for Carr Valley Cheese!
Congratulations to Sid Cook, Lisa, Andrea and the entire Carr Valley Cheese team! Check out their all new, WebWise-developed ecommerce website and buy some of their award winning cheese.
New from WebWise! Small Business Starter Websites
Starting a small business is a daunting task. There are so many pieces of the puzzle to think about and put in practice. It also seems as though every time you turn around, there is another check to write or bill to pay.
- We both know you need a website for your business.
- We both know you need it quickly.
- We both agree you need your website pages to do well in Google search results.
- We both know you don’t have extra cash for a fully customized website right now.
WebWise Design & Marketing has a solution for you!
Introducing our inexpensive WebWise Small Business (SMB) Starter Websites: Taking what we learned from over two decades of custom designing, developing, and marketing professional websites that get found and perform, WebWise Design & Marketing now offers professionally designed and developed “starter” websites for Small Businesses.
Our SMB Starter Websites* can be from one to four pages and can be expanded easily in the future.
- Free domain name registration for first year
- You may choose from some popular layouts and color palettes.
- You provide your logo (We can help with that.), or we can simply use your business name in a font/style you choose
- You provide your content (text and photos)
- We proofread your text and edit it judiciously, and add Search Engine Optimization (SEO) tweaks if needed.
- We add your logo/business name and content
- You review and approve
- We create Google Analytics and Google Search Console accounts for you, and GA tracking code to your web pages.
- We launch your WebWise Small Business Starter Website
* WebWise SMB Starter Websites require a website hosting account. (We can help with that.)
Make a positive impression with your Google My Business listing!
WebWise will provide you with free support for setting up your Google My Business account so you may take advantage of the most important element of marketing any business locally
Ask about our SMB Starter Websites Payment Plans.
Call Us Today! 1-800-281-9993 or 608-822-3750
The Google My Business Listing is Critical for Businesses
If you do not already know, Google My Business is a free tool for businesses and organizations to manage their online presence across Google, including Search and Maps.
“Claiming or improving your Google My Business Listing is the singular, most important step you can take for your local business if you want to maximize results from Google Search.” I wrote that in this blog post on September 8. 2017. It is even more true today.
The Google My Business concept is not new. On July 29, 2008 (Yes, over ten years ago.) I wrote a post named Google – Get Local, Get Traffic Quickly about using Google Maps Local Business Center if you want to increase local traffic.
Since 2008, its name has changed several times and Google My Business is much more robust than it was back then. In 2008, there were roughly 173 million websites online. As I write this, there are over 1.9 Billion websites! Obviously, the competition for prominent display space in Google Search results has increased immensely.
Today’s Google My Business (GMB) Listing affords businesses several opportunities to enhance their presence in Google search results and Google Maps. Here is some information directly from Google:
Manage your information:
First it is imperative to “claim” your listing. If you have not, you may do so here: www.google.com/business If someone has claimed your Google My Business listing, go to
Request ownership of a business listing.
Be as complete and accurate as possible when entering your business information. Businesses offering the most detailed and accurate information will be easier for Google to serve your listing in searches.
It’s important to enter your business hours, but equally important to update them whenever they change. You may customize hours for holidays and other special events, and it is up to you to ensure they are accurate. Don’t make enemies because of incorrect hours.
As it does with website SEO, Google uses a variety of signals to serve search results, and including relevant keywords and search phrases to your business listing will help considerably, since your business website is listed directly within your GMB listing.
Interact with customers:
Read and respond to reviews from your customers, and post photos that show off what you do. Businesses that add photos to their listings receive 42% more requests for driving directions on Google Maps and 35% more clicks through to their websites than businesses that don’t.
Reviews are now a two-way conversation between you and your customers — be the first to know when you get a new review on your local Business Profile so you can respond right away (this is extremely important).
Photos:
You will likely be surprised how much adding even a couple photos will help the performance of your business listing. Just do it!
Q&A:
Save time by answering your customers’ questions before they ask. With Q&A, customers can easily ask a question right from your Business Profile on Google. To save time, you can pin frequently asked questions and highlight the top answers.
There is much more we could tell you about Google My Business, but the best thing I can do for you is to repeat this: “Claiming or improving your Google My Business Listing is the singular, most important step you can take for your local business if you want to maximize results from Google Search.”
Three Pre-Holiday E-Commerce Tips That Work
Is your e-commerce website ready? If you sell online, the holiday season is nearly upon you. Here are three items you should review and act on if necessary. Each of them will help you convert visits to sales.
You know what your customers bought or didn’t buy in the past. Take a good look at how you are currently presenting your products. It is a good bet that focusing on these three tips will make a considerable difference in your holiday sales.
1. Meaningful Product Descriptions — Do not copy and paste product descriptions from your vendor. Create unique descriptions for each item you sell. Do not shortcut this. Write them for your customer. More, but concise, information means more conversions. Explain what your product is or does and why they should buy it. Help your website visitor visualize using your product.
2. Professional-Quality Photos — It is simple. If you have professional quality products to sell, you need professional-quality photos. iPhones and many Android phones have great cameras, but the person taking your photos needs some photography skills. You do not necessarily have to hire a professional photographer, but you do need photos taken by someone who knows about and will incorporate lighting, simplifying the scene, framing the subject properly, aspect ratio, balancing elements, symmetry, viewpoint, using backgrounds, depth, and colors. The necessity for high-quality photos cannot be overstated.
3. Easy-to-find, Complete Contact Information — Your telephone number should be large enough to see and touch (for mobile users) easily. Provide your visitors with options: phone number(s), contact form, email address, mailing address, office hours. Include prominent links to shipping and return information as well as your privacy policy.
Today’s consumers want more and relevant information about what they buy online. The time you spend on these recommendations will serve you well.
-
- Meaningful Product Descriptions
- Professional-Quality Photos
- Easy-to-find Contact Information
Make it a happy holiday season by improving these three areas of your ecommerce website!
