5 Quick and Easy Tips to Improving Your Website

It doesn’t always take a complete redesign to improve your website traffic and engagement. Do it quickly using these quick and easy tips.

  1. Prominently display your Toll Free (or Local) Phone Number at the top of all your pages.
    1. In the top right-hand corner, in a size and color that will make it easily seen.
    2. This is an item where function over form pays dividends.
  2. Review your contact information, and update it if needed.
    1. We believe your contact info should be in the footer of every page.
    2. Be sure your phone numbers, address, business hours, and events calendars are current
  3. Quick, Easy TipsIdentify your audience, and start your copy with the benefits you offer them.
    1. You only have moments to convince visitors to look at more.
    2. Don’t place your value proposition at the bottom of the page.
  4. Make sure your home page copy has links to your most important pages
    1. Google loves properly coded internal links to relevant pages
  5. Real, verifiable testimonials can help change a visitor to a customer.
    1. Having canned-appearing testimonials from a name with one initial for either name is simply a waste of time.