Summer sales lead quickly to the beginning of the holiday season. Now is the time to make some changes to your estore that will help improve your holiday sales. Here are 3 tips for your ecommerce website that will increase sales.
- Fine-tune Your Product Descriptions — Search Engine Optimized, yet engaging and inviting product descriptions. Your descriptions are your sales pitch for each of your products.
- High-Quality Product Photos — Great photos sell products! Money spent on professional-quality photos will translate into sales. It is that simple. Photos snapped with your phone are not high enough quality to be used in your estore.
- Auto-responder “Thank You” 15 Days after sale — Schedule an email follow-up with a “Thank You again for your order” message with the order summary and customer service contact info. When possible include, “Customers who purchased this (these) item(s) also purchased (or viewed) these items.” Please don’t make it one big sales pitch. The message should focus on appreciation for their business, ending with a “Thank you” and “Hope you are enjoying your new ____________,” or “Hope your ____________ is __________. “
Doing those three things, will take some time but will, without a doubt, increase your estore sales.
As always, we are happy to help. Please call us at 800-281-9993 or 608-822-3750.
