Every point of contact with a customer or prospect is an opportunity to provide better customer service, and to plant the seeds for a sale. Your Thank You pages should confer your thanks, but it also can offer customers and visitors to your site something they may not have noticed, and that may be of interest to them.
Most of us don’t fully utilize the Thank You pages that get displayed after purchases, or when an inquiry is made via a form. Too often, those pages, simply say “Thank You” or “Thank You for your order” or something like, “Your request is being processed. We’ll get back to you soon.”
Those types of pages are better than nothing, but they are missed opportunities. So, here are some tips for empowering your Thank You pages.
If you offer online shopping:
- Make the words Thank You bigger than the other text. While you are at it, tell them you appreciate their business
- Be sure to prominently display your Toll-Free phone number. If you don’t have a Toll-Free number, you are not serious about wanting customers.
- Have a link to the Customer Account login page.
- Display the special of the day, week, or month.
- Display at least two items, saying, “People who bought this also bought these items:”
- Have a link to your “Specials” or other RSS feeds
- Have links to your Shipping & Returns pages.
- Make sure your Thank You page has <meta name=”robots” content=”noindex”> in the header, so you don’t mess up your analytics. The only time anyone should see your Thank You page is after they place an order or fill out another form.
- Use Adwords conversion tracking on your Thank You page. If you are not using Google AdWords, you should be.
If you don’t offer online shopping, you likely have a Contact, Request Info, or Sign Up form. Here are some tips for you.
- Make the words Thank You bigger than the other text. While you are at it, tell them you appreciate the time they gave you.
- Be sure to prominently display your Toll-Free phone number. If you don’t have a Toll-Free number, you are not serious about wanting customers.
- Prominently display an email address they can use if they want to contact you later instead of having to use your form again.
- Display and have a link to a daily, weekly, or monthly feature or News (RSS) Feed.
- Make sure your Thank You page has <meta name=”robots” content=”noindex”> in the header, so you don’t mess up your analytics. The only time anyone should see your Thank You page is after they fill out a form.
- If you are using Google AdWords, use conversion tracking on your Thank You page.
Use as few or as many of these tips that are appropriate for your site. As with any page, I am not suggesting a bunch of clutter. Use some thought as to positioning, layout and use of white space.
Turn that Thank You page into a customer service and sales opportunity!
Please add your own tips or thoughts by leaving a comment.