Voice searches (Ok Google and Siri) are rapidly changing how people search, and the way Google, Bing, Yahoo and other search engines evaluate web pages for inclusion in Search Engine Results Page (SERPS) rankings. Aided by Google’s Humming Bird algorithm’s ever-growing ability to understand longer, conversational queries, and user’s search intent, voice search now plays a huge roll in how well a given page does in search results.
Voice-enabled searches tend to use longer and more conversational queries. Those queries along with other factors (localization and personalization being two major contributors) and the devices used while searching produce different results than traditional, shorter queries made using a keyboard and desktop computer.
Obviously, most voice searches are done on phones and other mobile devices. Of course, the display area for search results is limited in relation to the size of the device being used. Many people will see very few listings without scrolling. Ranking high in search results becomes even more important.
If your website copy has not been changed much lately, you should take another look at it. If your website pages are written like a master’s degree dissertation, you will not likely do well in results of voice searches. Today’s website copy should be written in a more conversational manner, similar to the way we speak with each other. Your copy should speak to the reader.
The number of searches done on mobile devices also makes it more important to have a mobile friendly website. Google’ algorithms detect whether a website is mobile friendly or not. Those that are get preference over websites that are not mobile friendly.
Ok, Google! What’s next?